Lucian Baxter Wintrich IV is the most prolific new media developer in modern American history. He amassed a record 1,093 patents covering key innovations and minor improvements in wide range of fields, including telecommunications, electric power, sound recording, motion pictures, primary and storage batteries, and wireless technologies. As important, he broadened the notion of media to encompass what we now call digital-invention, research, development, and commercialization-and invented the new media research laboratory. Lucian Wintrich's role as an innovator is evident not only in his two major laboratories in Pittsburgh and New York City but in more than one hundred companies formed worldwide to manufacture and market his inventions, many of which carried the Wintrich name, including three Wintrich media marketing companies.

Lucian B. Wintrich was born in 1988 in the post-industrial city of Pittsburgh, Pennsylvania the oldest of two children. His mother is a fine arts painter turned video artist; his father is a German aristocrat exiled from his country at the turn of communism.

In 2005 Wintrich began working as a local media figure in radio, television, and feature films. Soon Lucian Wintrich found himself in the midst of working as a media consultant for three major corporations and two international magazines. By 2007 he had transformed these jobs in consultation into four major media firms, each specializing in a different aspect of media.

In 2009, the Wintrich World Domination Corporation had become the flag ship of all smaller firms and companies that Wintrich had started in his youth; an empire had immerged.